How charities can drive digital transformation through chatbots
Nonprofits and charities have opportunities to embrace digital ways of fundraising, donor engagement and beneficiary support through charity chatbots.
The pandemic dealt a heavy blow to nonprofit organisations and charities worldwide, hitting them where it hurt most — funding.
According to a survey by Independent Sector, a coalition of nonprofits, foundations and corporate giving programmes, 83% of organisations in 2020 saw their revenues decline compared to the previous year. By April 2020, these organisations reported a 47% reduction in jobs.
Image from Independent Sector
However, despite the difficulties posed by the pandemic, research by Charities Aid Foundation (CAF) shows that people in the UK gave more to charity in 2020 compared to the previous year. Total donations reached £11.3 billion in 2020 — up from £10.6 billion in 2019.
What’s more, whilst economic pressures and the uncertainty around COVID-19 may have led to a decline in the number of people giving to charity, those who gave, gave more.
The paradigm shift in giving caused by COVID-19 represents a turning point for charities. As social distancing guidelines and a decline in cash donations forced nonprofits to fundraise in digital environments, charitable organisations now have to embrace digital transformation to avoid losing touch with donors and stakeholders.
This is where live chat and chatbots for charities come in, introducing a toolset that drives digital transformation in charities and other nonprofit groups.
Download “How charities can drive digital transformation through chatbots” to learn how nonprofits and charities can integrate chatbots into their operations and processes.
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Download “How charities can drive digital transformation through chatbots” to learn how nonprofits and charities can integrate chatbots into their operations and processes.
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