AI start-up Futr raises £2.4m seed funding

Machine learning start-up Futr. today announces it has secured £2.4m in seed funding in a round led by VC firm Praetura Ventures.

Founded in 2017 by Andy Wilkins and Lee Skyrme, Futr.’s conversation-as-a-service is already powering clients across a range of industries, including the police, central and local government and a number of leading private sector organisations.

Futr.’s technology simplifies how organisations deliver their services on the channels that their staff and consumers use every day, such as Alexa, WhatsApp and Facebook Messenger, in over 100 languages.

With Futr.’s plug n’ play model, integration with existing systems old and new can be fast-tracked, providing users with a single intelligent chat interface that overlays any number of back-end systems.

Andy Wilkins, CEO of Futr., says: “Lee and I founded Futr. because we believe that simple conversation is the ultimate user interface. We’re passionate about delivering universal access to products and services – where tech savviness, language, availability and channel shift are no longer barriers.

“We’ve built a lot of clever tech that makes this simplicity possible, but this is only the beginning. For the next part of our journey it was really important to find the right type of support for Futr. and so we’re delighted that Praetura Ventures and the other investors who share our vision have come onboard. With their experience and backing we’ll continue to deliver exceptional products and solve some of our customers’ most meaningful problems.”

Guy Weaver, Director of Praetura added:

“Since we met Futr., we’ve been really impressed with how quickly their pipeline of opportunities has grown. The platform architecture gives Futr. a competitive advantage, meaning it’s leading developments in the rapidly expanding Conversation as a Service market. We believe chatbot technology is a high-growth area, and Futr. is in a great position to take advantage of the increased demand.”

The funding will be used to accelerate delivery of the firms’ ambitious tech road-map, with the team more than doubling this year to meet the large demand for Futr.’s products.

Customer stories

Futr is a VC backed tech start-up with the mission of delivering superpowers to support teams everywhere.  Futr’s superpowers are transforming the way organisations serve their audiences.

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